Category Archives: Branding and Buzz

Branding and Buzz

Communicating with the Community: Getting the Message Right

I attended messaging training this summer while at the Association for Middle Level Education Affiliate Summit. The training was put on by the Learning First Alliance, a partnership of 16 leading education associations all focused on improving learning in America's … Continue reading

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QR Codes & Fostering a Strong Home/School Connection

Mauri Dufour is one of our kindergarten teachers in Auburn, an early adopter of iPads in primary grades, and is an Apple Distinguished Educator. Over the past year, Mauri has explored the role of QR codes in her classroom. Last … Continue reading

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Social Media for School Leaders

I just returned from the national middle school conference (AMLE12) in Portland, OR. While there, I attended a wonderful session on Social Media for School Leaders by Howard Johnston and Ron Williamson. Their presentation showed a wonderful balance of the … Continue reading

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Introduction to Twitter for Educators: 12 Resources & Strategies

The irony is that at the same time my district has banned Facebook and has a team working on a social media policy, our administrators are learning how to use Twitter for both Branding and Buzz and their own professional … Continue reading

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Is Middle School All About Grade Configuration?

There is a new study out which concludes that students take an academic plunge when they go to a 6-8 school rather than a k-8 school. The article is called The Middle Level Plunge. At first glance, it seems to … Continue reading

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7 Social Media Articles to Help Your School’s Communication Impact

Schools and educational organizations are starting to realize that even though they are doing great work, they need to get that message out to their parents, communities, members, and constituents. “Branding and Buzz” is one of the “Supporting but Necessary” … Continue reading

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Auburn’s iPad Research Project on the Seedlings Podcast

Seedlings is a great little podcast that, although about educational technology, is really about good teaching and learning. So I felt honored when the Seedling hosts invited me to return to talk about Auburn’s research on their Advantage 2014 program, … Continue reading

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Responding to Critiques of Auburn’s iPad Research Claims

When we announced our research results last week, Audrey Watters was one of the first to cover it. Shortly thereafter, Justin Reich wrote a very thoughtful review of our research and response to Audrey’s blog post at his EdTechResearcher blog. … Continue reading

Posted in Advantage2014 - Auburn iPads, Branding and Buzz, Learning as Desired Outcome | Tagged , , , , | 14 Comments

More News on Auburn’s iPad Research Results

The other day, I blogged about our Phase 1 research results on the impact of Advantage 2014, our literacy and Math initiative that includes 1to1 iPads in kindergarten. Now the press and blogosphere is starting to report on it, too. … Continue reading

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Confirmed: iPads Extend a Teacher’s Impact on Kindergarten Literacy

I’m excited! I’m REALLY excited! Our “Phase I” research results are in… We (Auburn School Department) took a big risk last May when we started down the path to have the first 1to1 kindergarten learning with iPads initiative. We had … Continue reading

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